Trade Partners

Promote and partner with Saint Lucia

Tourism in Saint Lucia accounts for approximately 65% of the Gross Domestic Product (as per UNWTO’s satellite accounting method). With an estimated 350,000 visitors attracted to our shores every year, UK travellers play an important part in this flourishing economy. A central role of the Saint Lucia Tourism Authority is to grow tourism and promote the island to both consumers and the travel industry.

We’re always keen and look forward to working with industry colleagues to provide the support and training initiatives needed to help drive sales and visitors to our shores in a captivating and compelling way.

Marketing materials to inspire

To help you develop more sales, we’ve created a marketing toolkit to promote the island. Complete the form below to request a range of promotional materials, from travel guides, brochures, office decorations and events collateral. You can also download our travel trade guide here.

Join our online training course

To help you know your Petit Piton from you Gros Piton, why not take our online training course? The main aim of this course is to help you increase your product knowledge of Saint Lucia, in a fun and informative way, so that you are able to sell the island more confidently to your clients. The course will help you to answer most of the common questions that your client may ask about Saint Lucia, as well as provide you with some ideas for planning a programme of activities for specific client needs, whether they want a romantic escape, are planning a wedding or looking for a great family holiday.

There are only six modules to complete and should take you approximately 40 minutes. We recommend that you work your way through our modules in numerical order – there is a test at the end of each one and you will find them more challenging as you progress towards module six!

A rewarding business

As a reward for your efforts, once you have completed the course, you will receive a gift, be eligible to attend one of our many fam trips during the year and to become a Saint Lucia specialist. We will also update you on any upcoming events and promotions. As an added incentive, log your bookings onto the programme and you will also be in with a chance of winning some fabulous prizes.

Face to face/In-house training available

We are happy to provide your staff with in-house training, please contact us on 020 7341 7000 or email sltbinfo@stluciauk.org.

Contact us

Complete the form below to request a range of promotional materials, from travel guides, brochures, office decorations and events collateral.

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