Saint Lucia Launches their Winter Campaign
SLTA UK's winter campaign launched last week and will run until 2nd March. To help push winter and summer bookings, a dedicated Special Offers page has been launched on the website which features 12 tour operator partners including Tropical Sky, Elegant Resorts and Kenwood Travel. Each of the partners have offered contra marketing support in return for the exposure. The theme is 'There is no time like now to book' to suggest some urgency for making bookings for winter and summer 2018.
To support the campaign, digital ads will appear across various networks, The Telegraph website and Facebook ads. There will also be regular social media posts, as well as weekly dedicated e-newsletters to the database. In addition to this, digital billboards with the same theme are appearing in key locations on London's main artery roads and in key central London locations.
For more information please visit www.saintluciauk.org/special-offers.